Don’t you want your blog content to perform better? Well, special leads who doesn’t, right? Here’s a fresh idea for you: Start marketing your content prior to publishing it. In fact, you should integrate your future content promotion and engagement methods into your content when still writing it. Using these pre-publishing content marketing tactics, you will be able to generate more links, rank your article higher and improve your on-page engagement. special leads Here’s how: 1. Identify who may link to your asset and start engaging them earlier So you have a topic idea and you are about to start creating your content, but first comes content research. Usually, to research a topic before covering it,
Bloggers use Google, check what has already been written and try to do better. I suggest adding another topic research component: Link building research. In other words, you want to identify who is linking to top content on your chosen topic and try to replicate that tactic in your future article. So: Step 1: Identify special leads top-ranking articles special leads on your topic You can simply use Google for this task. I also use this Greasemonkey plugin that generates the list of all organic results. This makes those URLs easy to copy to research further: Greasemonkey plugin to identify top ranking special leads articles This step is very simple. The only tip I’d add here.
Try searching for complementing content, not just your direct competitors. For example, if I am going to create an ultimate list of content marketing tools, I’d also search for something like special leads “Why content marketing is important”. The idea is that you want your future content to add something to what is already written. This way one of your outreach email templates will include something like “I thought your article will be much more actionable if you add a link to mine…” Step 2: Research backlinks of those articles Next, use your favorite SEO tool to research special leads backlinks of those future competitors of yours. Use a spreadsheet to take note of various types of backlinks you’d like to get as well, for example: